What is it?
Today in the world of marketing, sight and sound are the most commonly used ways businesses try to convince us to buy their products, or to distinguish their brand image from another. These methods can sometimes overload our senses which in turn may become ineffective over time.
Scent marketing is not a new concept, it has been around for years but its not only until now progressive business owners are discovering the role scent can have to:
- attract new customers,
- increase sales,
- heighten value perception,
- expand brand recognition and
- customer satisfaction.
” 75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.” – Martin Lindstrom
Think about your sense of smell for a moment, with every breath we perceive our environment. Scents and odours determine our likes and dislikes. They bring back memories and feelings, they give inspiration and influence our behaviour. What this means for you, is that customers make associations with their surroundings, leaving a lasting impression of your business in their mind means repeat business because of that scented first impression.
Our goal is to leave your customers with the lingering scent of your business….something they will remember.
From Hotels to Car Dealerships , Nursing Homes to The Entertainment Industry and every business in between, by creating an ambient atmosphere Air Creative will make the smelling experience for your customer, patient or employee an unforgettable and pleasant one.
Call us on 021 4389808 to request a free trial or use our contact form to get in contact.